Max Mara's Landmark Celebration in Shanghai
Luxury fashion house Max Mara chose Shanghai as the distinguished location to commemorate its 75th anniversary, a decision reflecting the brand's strategic focus on the Chinese market. Ian Griffiths, the British designer for Max Mara, articulated the rationale behind this choice, referencing an observation from the New Yorker that Shanghai is a city of relentless energy.
Embracing a Global Perspective
Griffiths emphasized that Max Mara's clientele consists of metropolitan women worldwide, asserting that it would be narrow-minded to presuppose that a modern urban wardrobe should be exclusively Western in its orientation. This perspective underpins the brand's initiative to pay homage to Chinese style within its celebratory catwalk event.
"New York may be the city that never sleeps, but Shanghai doesn’t even sit down." This quote, encountered by Griffiths, encapsulates the dynamic spirit of Shanghai, aligning with Max Mara's vision for its metropolitan consumer base.
The event signifies Max Mara's dedication to acknowledging and incorporating diverse cultural influences, particularly those from a pivotal global market like China, into its evolving brand identity and product offerings.
Source: Original Article